Transcreation & Branding

Transcreation is the process of adapting a marketing strategy or advertising campaign to the target local market, in terms of both language and cultural adequacy, while maintaining the intent and emotional implications identified with the product/service/brand in the source culture.

Transcreators are creative individuals who combine both translating skills and cultural awareness with marketing expertise.

In Hi-Fi Words, professional transcreators, linguistic consultants and brand managers work side by side to provide first-rate solutions to global marketing issues.

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Translation

From personal letters to corporate communications, newsletters, or product brochures...

Proofreading

Every text and translation produced by Hi-Fi Words is double checked by different professional...

Localization

Sometimes translating is not enough, especially regarding software or software-related products...